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Marketing for Ministry

Are you wondering how to use online marketing for ministry?

Check out this powerful case study of a prolife group using online marketing to connect with people considering abortion.

Meet the Pro-Life Group Cracking Planned Parenthood’s Favorite Market

They do’t go into great detail about how they are doing it, but it’s clear they are using simple search marketing practices to intercept those looking for abortions.

What they are doing is exactly what any ministry can do: Determine what kind of online searches the people they want to help are making, and provide relevant content.

For instance, people searching for information about Jesus could be pointed to a local Alpha group. Read More→