More than twenty-two million visits to the website each year.
6.8 million from countries closed to the Gospel or restricting the Gospel.
Seven to nine hundred individuals indicating a response to the Gospel via the website each day.
No, I didn’t make those numbers up. They come from a report I heard at an internet marketing and ministry gathering I went to in Chicago.
Several years ago, an atheist with a background in marketing and PR came to faith. She wondered how she could use her skills to serve. So she put up a little website to answer the kinds of questions she’d had before coming to faith- the kinds of questions her very patient and faithful Christian friend had researched and answered for her until there was nothing to do but follow Jesus.
Seven years later, those are the stats.
By the way, people are brought to the site with paid advertising, something that many churches are shy about trying. But with a cost of $3.25 per profession of faith, less than $10 for each person who professes faith and then engages in an online follow up series, that looks like money quite well spent.
At the day, which was attended by 180 people, a mix of internet marketers and ministry leaders, we heard both the story of this website, as well as an explanation of what they were doing to get those kinds of results.
The shocker: It was basic internet marketing, the kinds of things that good online business owners do in their sleep. The kinds of things that any church could choose to do this week.
How? Well that’s what this site is all about.